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SJCA March Virtual Connection Session / New Earned Income Streams for Artists and Arts Organizations

  • 03/30/2021
  • 1:00 PM - 2:00 PM
  • Zoom

Registration is closed

Get connected with  the South Jersey cultural community and SJCA every month at our Virtual Connection Session featuring guest speakers you choose, SJCA updates, and an open forum for questions and sharing - so bring your questions!

This March 30th, come connect with SJCA and your cultural community colleagues as Jennifer Rosenfeld, Performing Arts Business Coach, discusses "New Earned Income Streams for Artists and Arts Organizations." During this VCS session both organizations and artists will learn how to create or expand educational experiences for your audience in order to grow earned income and enhance audience affinity.

Jennifer Rosenfeld believes there is a massive financial opportunity for arts organizations between the very extreme zone of low ticket prices and enormous major gifts. In this session, she shares how arts organizations can create significant new earned income revenue streams through in-depth educational and experience-oriented programs. She also explains why arts organizations are underutilizing their vast human capital and shares how your organization can leverage its assets to help close budget gaps.

Not an SJCA member? Not a problem! Everyone is welcome and encouraged to attend SJCA's Virtual Connection Sessions.

Questions or topic suggestions? Contact Julie Hain, Associate Director, at jhain@sjca.net or (609) 626-3630.

This event will be held on Zoom. If you are new to Zoom meetings Click here for a helpful video.



Business coach Jennifer Rosenfeld collaborates with top musicians to create profitable and impactful online education businesses that enable her clients to win back their time and pursue their dream creative projects. A leading arts entrepreneurship educator and speaker, Rosenfeld has worked with non-profits, university music programs and conservatories, and professional musicians on developing a wide range of educational and artistic projects. She received her JD/MBA from Stanford University.


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